Apple: We’ll soon be adding a new hardware store
Apple is adding a hardware store in Jerusalem on Friday, marking the company’s largest overseas expansion in the city since launching stores in Paris and Frankfurt in 2010.
Apple, which has long prided itself on building a community in its stores, announced plans for the first store on Friday in the bustling shopping center of Jaffa Junction, a few blocks away from the Tel Aviv Stock Exchange.
Apple will open the new store on Jan. 15 and will serve up Apple products as well as Apple-branded products and services.
The store will be open seven days a week.
The store, which will be built in partnership with the Tel-Aviv Industrial Area, will serve as an anchor for Apple’s retail expansion in Israel and beyond.
In addition to its hardware store, Apple is planning to open a software store at the Jaffah Junction Apple store.
The tech giant has expanded its presence in the West Bank and Gaza in recent years, expanding into a technology hub in Tel Aviv, where it operates a major data center and operates a large number of Apple retail stores.
Apple has also opened a number of stores in Tel-Hamas, a Palestinian territory under the Israeli occupation.
In 2013, Apple opened a store in the southern Gaza Strip, and in 2014, it announced plans to open stores in the Gaza Strip and the West, and it has also established an office in the central Gaza Strip.
Apple also has a retail office in Bethlehem.
Apple has recently expanded its retail presence in Israel in response to the recent Palestinian uprising and the ongoing Israeli-Palestinian conflict.