New technology, new retail outlets, new locations
FourFourFourTwo has launched an article that details a new retail store concept in the City of Sydney, New South Wales.
The concept is called Paper Store, and it is the brainchild of former paper store owner Tony DiLorenzo, who was recently released from prison for tax evasion.
“I’ve been a bit of a paper store for 30 years,” Mr DiLornzo told FourFourOne.
“We were a small shop in the early ’90s.
I’ve had a lot of good memories, but I’m not going to be around forever.”
The idea behind Paper Store is to bring a fresh new approach to the paper store and the wider paper supply chain, while still providing customers with the same quality products that they know and love.
“The idea is, the store itself is very much like a paper box, but with a lot more space, with lots more space for the paper,” Mr diLornzos said.
“You have to get up close to the items you want to see and touch and you can touch and see what’s inside, and then you can pick it out and put it back.”
In the space of a few minutes, customers can see and smell the items they want to buy.
“This is like a store for a retail store, but you don’t actually have to buy anything,” MrdiLornz said.
“You can just come in, take a look around, and you’re done.”
Mr DiLoranes are hoping the idea will be replicated throughout the entire supply chain.
“Our vision is, you’ll be able to walk into any of our stores, pick out your favourite product and get a bag,” he said.
The first two stores in Sydney will be in the CBD and Central Business District, and the rest of the country is yet to be decided.
“Hopefully we can get it up in the next few months and hopefully we can start in the Sydney CBD in about a month,” MrDiLornys wife, Jane, said.
A similar store concept has been proposed in the U.K. but never made it into a reality.
However, the DiLorsons have been successful in the past at competing in the local paper market, which means that their store is unlikely to face any obstacles in the process.
“People are looking for a better way to shop online, but we are the only place in Australia that actually does that,” Mr Laverty said.
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