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Engadgets UK website is set to launch a new section dedicated to outdoor sports stores.
The section will include sports shops, fitness centers, sports gyms and a range of other outdoor goods.
The store, which is slated to launch this week, is part of the brand’s ongoing effort to bring in new customers.
“We want to ensure that our products and services are as useful to our customers as they are to us, and this is why we’re building a new outdoor sports section in Engadges store,” said EngadGET CEO Ben Smith in a statement.
“This section will highlight our leading outdoor brands and provide shoppers with a great way to browse and discover them.”
The new section is set in the Engadgits Outdoor Sports section, which includes sports stores and fitness centers.
It will be a separate section for other brands, such as Amazon, but also for people who like to browse brands from other countries.
The online shopping portal has also opened up its loyalty rewards program to offer customers the chance to buy more products from other retailers, which could lead to further growth in the online retailer.
Engadgear is currently the UK’s number one outdoor brand and its flagship sports retailer, with more than 1,000 outlets and stores in more than 20 countries.
It is not the first outdoor retailer to open up an online store in the UK.
Last year, it launched its first dedicated online store for clothing, and is currently looking to open more locations in the future.